On page SEO, keyword research

 Once upon a time, there was a small business owner named Lily who had recently launched an online store selling handmade jewelry. Despite her best efforts, her website was not receiving much traffic, and her sales were suffering. Desperate for a solution, she reached out to a digital marketing agency for help.

The agency took a look at her website and identified a major issue: her on-page SEO was severely lacking. In other words, her website was not optimized for search engines like Google, which made it difficult for potential customers to find her site.

To fix the issue, the agency conducted extensive keyword research to determine which search terms Lily's target audience was using when looking for handmade jewelry online. They discovered that terms like "unique jewelry," "handcrafted earrings," and "custom bracelets" were some of the most popular search terms in her niche.

Using this information, they created a comprehensive on-page SEO strategy for Lily's website. They optimized her product descriptions and titles to include these target keywords, added alt text to her images, and created meta descriptions that would encourage users to click through to her site from the search engine results pages.

Within a few weeks, Lily started to notice a significant increase in traffic to her website, and her sales began to pick up. She was thrilled with the results and grateful to the agency for their expertise in on-page SEO and keyword research.

Thanks to the agency's work, Lily's online store continued to grow and thrive, and she was able to build a successful business selling her beautiful handmade jewelry to customers all over the world. And she knew that none of it would have been possible without the power of on-page SEO and effective keyword research.